Hard Rock Hotel: Illuminating a Visual Battle of Musical Genres on the South Florida Skyline
Client: Hard Rock Hotel
Agency: Plucky
Role: Animation and Design
The Hard Rock Hotel & Casino in Hollywood, Florida, features the world's first Guitar Hotel, a 450-foot structure resembling back-to-back Hard Rock guitars. Plucky reached out to me to help them create visuals for the "The Guitar Hotel Light Show," a nightly spectacle projected onto the hotel's facade.
The challenge was developing the concept due to the unique canvas and medium. The result is a seven-and-a-half-minute show that immerses viewers in a battle between classical and modern music, culminating in an inspiring resolution.
